Ira Township, Michigan
Total Life Changes
They offer a variety of products aimed at enhancing health and supporting various wellness journeys, from weight loss and fitness to gut health. Their business model includes selling to customers who can become sponsors and promote products to their own audiences. As a global company with branches around the world, they reach a diverse international market.
Scroll ↓
They required various print materials, including brochures detailing the ingredients and benefits of popular products. Additionally, I designed business cards featuring their top products, with space for Life Changers to add their contact information.
At the start of each month, we held a meeting to review upcoming holidays and create posts tailored to these events. While these posts could be more holiday-themed and less on-brand, they still needed to adhere to branding guidelines to maintain consistency.
TLC has seven core values and wanted to showcase them in social media posts. For the first set, I arranged the contents of their product capsules on a table to form each core value. After photographing these arrangements, I edited the photos and cleaned up some of the product and brightened the photos.
The second set of core values highlights a single word from each value, with the remaining text outlined using varying shades of the backgrounds.
They wanted social media posts to creatively promote various products, incorporating engaging design elements and playful wordplay to capture attention and highlight the unique features of each product.
We wanted to use testimonials as social media post to help build trust and credibility by showcasing authentic customer experiences and positive feedback. while including eye-catching designs.
